#7 Dalton with Vincent Declercq

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Allez Startups

Claudia Colvin

9 episodes

1 week ago

Behind-the-scenes interviews with Belgium’s startup founders, investors and local experts. I’m Claudia, a Talent and People advisor for startups and a former founder. When I moved to Belgium in 2022, I explored the local startup scene. It seemed small, fragmented, full of complexities and hurdles. Digging deeper, I realised Belgium is full of bold founders, scaling startups and an ecosystem that’s on the rise. But most of its stories remain untold, or only shared in local networks. This podcast aims to change that. I’m pulling back the curtain to spotlight Belgium’s startup founders, investors and local experts. They’ll share real, personal stories about what happens behind-the-scenes, the knowledge they built and lessons learnt along the way. Expect local inspiration and hands-on knowledge, in English, across regional barriers — so we can all learn from others' journeys.

All content for Allez Startups is the property of Claudia Colvin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Investing

#7 Dalton with Vincent Declercq

Allez Startups

35 minutes

1 month ago

#7 Dalton with Vincent Declercq

Summary

In this episode I spoke with Vincent Declercq, CEO and Co Founder of Dalton, a startup revolutionizing website optimization through AI. Vincent shares his journey from previous ventures to the inception of Dalton, emphasizing the importance of validation and learning from past mistakes. He discusses the appeal of marketing and growth hacking, the impact of competitive sports on his entrepreneurial spirit, and the significance of finding the right co-founders. The conversation delves into Dalton's innovative approach to website performance, including a case study showcasing impressive conversion rate improvements. Vincent also addresses the technical challenges of building the product, market positioning, and future directions, including pricing strategies and customer engagement.

Chapters

00:00 Introduction to Dalton and Its Vision
01:23 The Journey to Dalton's Creation
03:04 Lessons from Previous Ventures
05:34 Vincent's Background and Interest in Marketing
08:37 The Concept of Growth Hacking
10:14 The Impact of Competitive Swimming on Vincent's Career
13:34 Finding Co-Founders and Building the Team
15:51 Product Overview and Case Study of Dexter
21:17 The Technology Behind Dalton
24:31 Challenges and Market Positioning
27:22 Future Directions and Vision for Dalton
30:34 Pricing and Customer Engagement