#2 eBloom with Margot Wuillaume

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Allez Startups

Claudia Colvin

9 episodes

1 week ago

Behind-the-scenes interviews with Belgium’s startup founders, investors and local experts. I’m Claudia, a Talent and People advisor for startups and a former founder. When I moved to Belgium in 2022, I explored the local startup scene. It seemed small, fragmented, full of complexities and hurdles. Digging deeper, I realised Belgium is full of bold founders, scaling startups and an ecosystem that’s on the rise. But most of its stories remain untold, or only shared in local networks. This podcast aims to change that. I’m pulling back the curtain to spotlight Belgium’s startup founders, investors and local experts. They’ll share real, personal stories about what happens behind-the-scenes, the knowledge they built and lessons learnt along the way. Expect local inspiration and hands-on knowledge, in English, across regional barriers — so we can all learn from others' journeys.

All content for Allez Startups is the property of Claudia Colvin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Investing

#2 eBloom with Margot Wuillaume

Allez Startups

33 minutes

4 months ago

#2 eBloom with Margot Wuillaume

Summary
In this episode, I spoke with Margot Wuillaume, co-founder and CEO of eBloom, an HR tech startup. The core product is employee engagement software but they've expanded their offering to provide a broader suite of digital HR tools.
I’ve tried several different tools in this space as a Head of People I can honestly say that I don’t think there’s another tool on the market that’s more customer centric than eBloom.

We talk about many things in this episode, the two stand-out topics for me were eBloom’s contrarian approach to building a product in a crowded market and their journey fundraising in the early stages. Margot shares how they managed to close their first round in just 2 weeks.

We talk about many other things including hiring, finding customers, the help they received as a Brussels-based startup from local organisations.

Chapters

02:07 Introduction to Margot and eBloom

04:10 EBloom’s origin story

05:32 Building a product in a crowded market space

09:30 Launching during covid and finding their first customers

12:03 eBloom’s first hire

13:50 The power of meeting in person

15:53 Building a company culture that optimises for employee happiness

18:75 How a Master’s in Entrepreneurship became eBloom’s launchpad

20:06 The origins of Margot’s entrepreneurial itch

22:18 Writing a book about management

24:29 eBloom’s fundraising journey

28:35 eBloom’s key metrics that matter

31:32 The Belgian entrepreneurial support network

Link to Margot's book
You can buy a copy here

Brussels organisations mentioned in the episode
StartLab
Réseau Entreprendre
HubBrussels