In the current digital space, the field of content design remains a topic of fascination. What exactly is content design, and what is it not? As explained by content strategist and this episode’s guest Sarah Johnson, it can be described as “designing with words”. She talks with Kevin about how she discovered her calling in content design after a career as a novelist and a computer programmer. Later, she explains the difference between content design and content strategy, as well as between content first design and content design. Sarah then speaks about the process and framework she leverages for effective content design. Sarah and Kevin also discuss the importance of communication skills in the field, the role of empathy and conversation mapping, and the intersection of content design, user experience, and customer experience.   

Sarah is an Associate Senior Manager of Content Strategy at CVS. She also teaches content strategy at Bentley University’s User Experience Center in Waltham, Massachusetts. She has twenty-five years of experience with companies such as CVS, TIAA, Fidelity Investments, and Bank of America. Sarah works with content teams to help them grow leadership and user experience skills, running content strategy summits within her UX teams. She also spearheaded a workshop entitled “The Art of the Difficult Conversation”, which she developed in conjunction with Search Inside Yourself Leadership Institute. The workshop went on to be offered corporate-wide at TIAA. Sarah is a graduate of the InnerMBA offered by SoundsTrue, LinkedIn, and NYU.   

Sarah's Info:  

Sarah's Linkedin: https://www.linkedin.com/in/sajwriter/

Kevin's Info:  

Kevin's Website and Blog: https://bit.ly/3in284l

Kevin's Twitter: https://bit.ly/3jhscNG

Kevin's Linkedin: https://bit.ly/3xn9SHG  

AvenueCX Website: https://bit.ly/3lsSFdR