Episode 6 - Film, Narrative Codes, and Content with Robert Mills

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All Things Content with Kevin Nichols

AvenueCX

22 episodes

1 day ago

Join Kevin P Nichols, co-founder and Executive Director of Experience at AvenueCX, as he discusses the past, present, and future trends of all things related to content. On the show, he invites the most talented leaders in the industry to discuss the future of personalization, user experience, and all other content matters. Subscribe to find out the most cutting-edge info from the best professionals in the field of content.

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Episode 6 - Film, Narrative Codes, and Content with Robert Mills

All Things Content with Kevin Nichols

56 minutes 51 seconds

3 years ago

Episode 6 - Film, Narrative Codes, and Content with Robert Mills

What is the connection between media studies and content strategy? On this episode, Robert Mills, founder of Fourth Wall Content, explains how his background in narrative theory led him to working in content. Kevin and Robert discuss the many ways forms of media, particularly film, subconsciously convey information to observers. Using examples ranging from cinema to fairy tales, the two decipher media codes that storytellers and directors use to tell and create stories. In addition, Robert explains how an understanding of these covert and subtextual themes can apply to the world of marketing and branding across a customer journey, empowering content specialists with the knowledge needed to tell their client’s own stories.

Robert Mills is a content and communications strategist based in the UK. Having a track record at multiple agencies, he started his own in 2021 to work with clients on various content-focused projects. A writer with a diverse skill set, he graduated college with a journalism degree and has also worked as an Audience Research Executive at the BBC. He now runs his businesses out of the log cabin at the bottom of his garden.

Robert’s Info:

Email: rob@fourthwallcontent.com

Twitter: https://twitter.com/RobertMills

LinkedIn: https://www.linkedin.com/in/robertmills81/

Website: https://www.fourthwallcontent.com

Kevin's Info:

Kevin's Website and Blog: https://bit.ly/3in284l

Kevin's Twitter: https://bit.ly/3jhscNG

Kevin's Linkedin: https://bit.ly/3xn9SHG

AvenueCX Website: https://bit.ly/3lsSFdR