In this inspiring episode, host Kevin P Nichols welcomes back Gina Balarin — TEDx speaker, author, and communications expert — for an insightful discussion on authentic leadership communication. Together, they explore what it truly means for a CEO or any leader to find and use their authentic voice. Gina shares why empathy, storytelling, and emotional resonance are essential for leaders today, and how these elements can help organizations build deeper connections with their audiences.
Throughout the conversation, Gina explains how leaders often struggle to communicate authentically after years of corporate conditioning, and why overcoming that barrier is vital to inspiring trust and driving real impact. She reflects on her own experiences coaching C-suite executives to express themselves more clearly and with greater emotional depth, showing how content strategy and executive communication intersect in meaningful ways.
The discussion also dives into the growing importance of video communication in today's digital landscape and customer-generated content's role in creating brand authenticity. Gina emphasizes how vulnerability, balanced with strength, can transform organizational communication, building lasting trust internally and externally.
If you are a leader, communicator, content creator, or simply passionate about the power of authenticity, this episode offers invaluable knowledge and motivation.
Gina Balarin is a passionate corporate storyteller with over 15 years of marketing and leadership experience. She is a marketing consultant, working primarily with B2B technology companies. Previously, Gina worked as a content marketer and a marketing director. She is the author of hundreds of blog posts and too many B2B case studies to count. Gina speaks regularly on panel discussions and at marketing conferences and counts herself lucky to have spoken at TEDx. She blames her success on having been on stage in various guises over the years, doing everything from being a magician's assistant and performing lead roles in ballet and drama productions, to having worked with top C-level executives and entrepreneurs. She has a Master's Degree in Education in the subject of Management Communication, is a Chartered Marketer and Member of the Chartered Institute of Marketing, has a BA (Hons) in Linguistics and English Language, and a BA in Drama and Linguistics. Currently, she continues to help companies create soulful content as the Founder and Director of Verballistics, a B2B marketing communications agency.
Gina's Info:
Gina's Linkedin: https://www.linkedin.com/in/ginabalarin/
Gina's Other Links: https://linktr.ee/Gina.Balarin
Kevin's Info:
Kevin's Website and Blog: https://bit.ly/3in284l
Kevin's LinkedIn: https://bit.ly/3xn9SHG
AvenueCX Website: https://bit.ly/3lsSFdR
