Welcome to another episode of All Things Chiropractic, where hosts Paul Andrews and Dr. Mark Davini look into healthcare from a patient’s perspective. In this engaging discussion, they explore the importance of understanding what patients see and feel when they visit a chiropractic office. The conversation highlights the difference between perception and perspective, emphasizing the value of seeing the world through the patient’s eyes to enhance communication and care. The hosts address the pivotal issue of affordability and how perceived value plays a crucial role in patient decisions. As healthcare costs rise, they discuss strategies for chiropractors to communicate the necessity and high value of their services, particularly when patients are concerned about insurance coverage and out-of-pocket expenses. The episode also tackles the challenge of meeting patient expectations and the significance of providing optimistic, empathetic care. Paul and Dr. Mark stress the need for clear communication and the alignment of office practices with a practitioner’s philosophy and approach. In a world where AI and digital technologies rapidly evolve, they touch upon the impact on chiropractic practices and patient perceptions. This episode is a must-listen for those looking to deepen their understanding of patient dynamics and the role of effective communication in the chiropractic field.