Olivia McCoy and Karen McNally Upson discussed the benefits of print on demand technology for authors, dispelling stigmas associated with self-publishing. Karen offers essential insights into the  importance of aligning distribution strategies with reader behavior to maximize book sales.


Key Points

• The benefits of print on demand for authors, highlighting how it reduces the need for authors to carry books and prevents excess inventory costs. Traditional publishing houses are increasingly adopting this approach.
• The impact of timing - production delays and distribution challenges in the book industry.
  
  
• The importance of publishers focusing on acquiring and producing great books while leaving distribution to specialized companies like Ingram. The efficiency and global reach of Ingram's print on demand service (Ingramspark) are highlighted.
  
  
• .How different genres have varying reader preferences for book formats, such as ebooks or physical copies, and importance of aligning distribution strategies with reader behavior to maximize book sales.
  
  
• A case study contrasting two publishing pathways: custom publishing under an author's imprint and hybrid publishing. The success stories of two authors with similar topics but different brand evolutions demonstrate the effectiveness of tailored distribution strategies.
  
  
• Setting authors up for success by aligning their distribution strategies with their brand development and readership. The discussion highlights the significance of choosing the right publishing pathway based on individual goals and brand maturity.
  
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