Building Influence and Community: The Future (and Power) of Author Newsletters In this episode of 'All Things Book Marketing,' the host Corinne Moulder, Smith Publicity's Vice President of Business Development, interviews Kathleen Schmidt, founder of Kathleen Schmidt Public Relations.
They discuss Kathleen's extensive experience in book publishing as a publicist, literary agent, acquisitions editor, and ghostwriter. Kathleen shares the inspiration behind her popular newsletter 'Publishing Confidential,' on Substack.
She offers advice on creating engaging content, building a newsletter audience, and the evolving role of digital platforms in the publishing industry. Kathleen also touches on future plans, including branded events and a potential podcast.
The conversation provides valuable insights for authors, experts, and publicists looking to navigate the ever-changing landscape of book publicity.
00:00 Introduction and Guest Hype
01:35 Kathleen's Journey to Publishing Confidential
03:32 Growing a Newsletter Audience
07:24 Balancing Personal and Professional Content
10:20 The Role of Newsletters in Modern Publishing
15:40 Tips for Publicists and Newsletter Writers
24:31 Starting and Sustaining a Newsletter
34:13 Future Plans and Conclusion
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