All the Hats is the podcast for B2B marketers on small teams. You write the copy, manage the CMS, run the ads, and fix allllll the dang forms. Hosted by Ómar Thor Ómarsson and Alicja Lei, we talk positioning, UX, content, SEO, and all the stuff you’re somehow supposed to master (without losing your mind). If you're a B2B marketer running lean, moving fast, and juggling everything from strategy to screenshots...you just found your people.
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All the Hats is the podcast for B2B marketers on small teams. You write the copy, manage the CMS, run the ads, and fix allllll the dang forms. Hosted by Ómar Thor Ómarsson and Alicja Lei, we talk positioning, UX, content, SEO, and all the stuff you’re somehow supposed to master (without losing your mind). If you're a B2B marketer running lean, moving fast, and juggling everything from strategy to screenshots...you just found your people.
That redesign isn’t fixing your problem. It’s hiding it.
In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei unpack one of the most expensive distractions in B2B marketing: the full website redesign. From outdated CMSes and dev bottlenecks to messaging that just doesn’t land, they explore why conversions are flat and why your new hex codes won’t save you.
You’ll hear what actually drives performance on a website, how to avoid wasting months on the wrong fixes, and how small teams can take back control. Because if you’re not fixing the strategy, you’re just rearranging pixels.
In this episode:
Why most redesigns are solving the wrong problem
The real reasons your website isn’t converting
What marketers need to control to make progress
How to improve your site without starting from scratch
TIME CODES
00:00 - Introduction: Why Everyone Has an Opinion on the Website
01:05 - Coffee Chat: Marketers and Caffeine Habits
01:56 - Episode Topic: Do You Really Need a Website Refresh?
02:34 - B2B Websites: The #1 Sales Channel
03:17 - Website as the Hub: Messaging, Brand, SEO & More
03:33 - Case Study: Brand and Website Refresh Triggers
04:21 - Common Misconceptions: Is Color Causing Low Sales?
05:13 - How Most Companies Approach Website Projects
05:44 - The Problem with Developer-Owned Websites
06:36 - Ignoring SEO Value in Site Overhauls
06:57 - Why Continuous Optimization Beats Total Redesigns
08:00 - Legacy Systems: Can You Refresh Without Rebuilding?
08:50 - Why Marketing Teams Need Website Ownership
09:44 - Brand Refresh vs. Website Redesign: What Matters Most?
11:14 - Why Website Changes Should Be Based on Analytics
12:30 - Your Website: The Ultimate 24/7 Salesperson
13:24 - What Should You Update First? Analytics Over Aesthetics
14:45 - Website User Experience: Common Mistakes to Avoid
15:17 - Maintaining Your Website as the Face of Your Business
16:44 - Unlocking Control: Choosing the Right CMS for Marketers
18:11 - Pros and Cons: Framer, Prismic, Squarespace, and More
19:03 - Should Marketing Be Measured on Leads or Revenue?
20:22 - The Sales and Marketing Handoff: Collaboration & Challenges
22:02 - Product-Led Growth: Eliminating Traditional Sales Channels
22:42 - Heroes or Headaches: B2B Website Audits Segment
23:19 - Barnum Financial Group: Messaging and Design Critique
25:53 - Staples: Business Supply Website Breakdown
27:04 - New SEO Trends: AEO and Website Optimization
28:08 - Recruit CRM: Chat About Cookie Bars and B2B Design
30:27 - India Mart: The B2B Website That’s a Nightmare?
32:35 - Stripe: The Gold Standard for SaaS and B2B Websites
35:07 - Website Budget: How Much Do Top Sites Really Cost?
37:45 - Pro Tip: Analyze Any Website’s Tech Stack with Wappalyzer
38:59 - What Marketers Should Do Instead of a Website Refresh
40:21 - First Steps for New Marketers: Gaining Website Control
41:00 - Next Episode Preview & Sign-Off
All The Hats
All the Hats is the podcast for B2B marketers on small teams. You write the copy, manage the CMS, run the ads, and fix allllll the dang forms. Hosted by Ómar Thor Ómarsson and Alicja Lei, we talk positioning, UX, content, SEO, and all the stuff you’re somehow supposed to master (without losing your mind). If you're a B2B marketer running lean, moving fast, and juggling everything from strategy to screenshots...you just found your people.
