If Between Two Ferns and C-SPAN had a child, it would be All Quiet on the Second Front.
Blending the very best (and the worst) of government gravitas with technical expertise, Second Front’s Chief Executive Officer, Tyler Sweatt, cuts through the noise and the bureaucratic BS surrounding all things defense tech, national security, and government markets.
Be warned: this is not your typical military or government podcast.
As host, Tyler has an uncanny ability to get people to talk honestly, making candid conversations that are equally informative and entertaining. All Quiet on the Second Front is the much-needed integrator connecting listeners to experts across fields in an approachable format that offers a fun experience with real conversations, driving real change in the defense tech industry and U.S. national security.
Learn more about Second Front at secondfront.com
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If Between Two Ferns and C-SPAN had a child, it would be All Quiet on the Second Front.
Blending the very best (and the worst) of government gravitas with technical expertise, Second Front’s Chief Executive Officer, Tyler Sweatt, cuts through the noise and the bureaucratic BS surrounding all things defense tech, national security, and government markets.
Be warned: this is not your typical military or government podcast.
As host, Tyler has an uncanny ability to get people to talk honestly, making candid conversations that are equally informative and entertaining. All Quiet on the Second Front is the much-needed integrator connecting listeners to experts across fields in an approachable format that offers a fun experience with real conversations, driving real change in the defense tech industry and U.S. national security.
Learn more about Second Front at secondfront.com
95. Rob Boeckmann, Director of Social at Black Rifle Coffee Company
All Quiet on the Second Front
36 minutes
4 months ago
95. Rob Boeckmann, Director of Social at Black Rifle Coffee Company
On this episode of All Quiet on the Second Front, Tyler sits down with longtime friend and fellow West Point grad Rob Boeckmann, now Director of Social at Black Rifle Coffee, to talk about his unconventional path from field artillery officer to global brand strategist. They dig into the real-world parallels between military ops and modern marketing, how to build brand voice with precision, and why good marketers operate like fire support officers. Rob also shares lessons from running social at AWS, launching a top influencer agency in Europe, and how AI is reshaping creative execution.
All Quiet on the Second Front
If Between Two Ferns and C-SPAN had a child, it would be All Quiet on the Second Front.
Blending the very best (and the worst) of government gravitas with technical expertise, Second Front’s Chief Executive Officer, Tyler Sweatt, cuts through the noise and the bureaucratic BS surrounding all things defense tech, national security, and government markets.
Be warned: this is not your typical military or government podcast.
As host, Tyler has an uncanny ability to get people to talk honestly, making candid conversations that are equally informative and entertaining. All Quiet on the Second Front is the much-needed integrator connecting listeners to experts across fields in an approachable format that offers a fun experience with real conversations, driving real change in the defense tech industry and U.S. national security.
Learn more about Second Front at secondfront.com
