The Chief Pop Man: How Vimto Became a Global Favourite

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All Points West

Karl West

50 episodes

4 days ago

The All Points West podcast meets leaders from some of the most innovative and influential small and mid-cap UK-listed companies to learn more about them and their businesses. Hosted by former Sunday Times business journalist, Karl West. Want to get in touch? Send an email to apw@stbridespartners.co.uk Nothing in this podcast is intended as investment advice and the people in this podcast may hold positions in the stocks they talk about. Do not buy anything based solely on a tip or recommendation. Please do your own research.

All content for All Points West is the property of Karl West and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Chief Pop Man: How Vimto Became a Global Favourite

All Points West

23 minutes

5 days ago

The Chief Pop Man: How Vimto Became a Global Favourite

From a secret herbal tonic mixed in Manchester in 1908 to a drink enjoyed in more than 60 countries, Vimto’s story is one of flavour, nostalgia, and innovation. In this episode of All Points West, Karl speaks with Andrew Milne, CEO of Nichols plc, about steering the iconic brand into new markets, from West Africa to Malaysia, and how Vimto became the soft drink of Ramadan. A conversation on legacy, leadership, and the enduring power of a great taste.