Uswa Sadia is the Manager Public Relations for Infinix, oversees Pakistan and Sri Lanka. As part of the creator economy, I realized that there is very little information available to help creators understand how this industry works. So, I invited her for a general conversation about the industry. In this podcast, we discussed why brands don’t pay creators on time, the role of agencies in brand collaborations and deals, the types of content people watch in Pakistan, how to stand out as a creator, what brands look for in a creator, and why quality content is important. Connect with me. I am making lifestyle and travel content on my second channel: https://www.youtube.com/@khayyamsajidd Khayyam's Instagram: https://www.instagram.com/khayyamsajidd/ Connect with guest. Instagram: https://www.instagram.com/uswa.sadia/ LinkedIn: https://www.linkedin.com/in/uswa-sadia-004295137/ 00:00 Highlights 00:40 Intro 01:22 What she does? 02:35 How PR works? 05:43 Consumer Journey 08:29 What’s a brand? 09:14 Political factors affecting branding 11:26 What is User-Generated Content? 13:30 How brand integration works? 18:08 Getting hate on internet 22:13 Creators helping each other in other countries 23:32 Visa problems for creators 27:02 Complexities of content creation 32:32 Importance of awareness in Pakistan 35:50 Why educational content doesn’t get viral? 37:02 Financial hurdles involving content creation 40:30 Time management issues 43:22 Payment problems for Creators in Pakistan 53:10 Importance of unity in the industry 57:14 Importance of relation building to grow 58:48 Advice to young creators 1:09:16 Outro #khayyamsajid #allovertheplacepodcast #uswasadia #infinixpakistan