Charlotte Stavrou and Amit Katwala explore our culture of consumption through products that have changed the world. They unravel the mysteries of marketing and the formidable forces that drive purchasing habits. From toilet paper to funerals, perfume to package holidays they'll be combing the past to see how landmark innovations have shifted the course of history. And asking what happens next?
Charlotte Stavrou and Amit Katwala explore our culture of consumption through products that have changed the world. They unravel the mysteries of marketing and the formidable forces that drive purchasing habits. From toilet paper to funerals, perfume to package holidays they'll be combing the past to see how landmark innovations have shifted the course of history. And asking what happens next?
From the running boom at the end of the 19th century to a lockdown-inspired desire to lace up, running shoes have evolved to fit the shape of our lives for over 150 years. Charlotte Stavrou and Amit Katwala explore how they keep pace with trends, innovations, and even our ambitions. Thomas Turner, author of The Sport Shoe: A History from Field to Fashion, reveals the role of Victorian periodicals in spreading tips and recommendations to fellow runners. Elizabeth Semmelhack, director and senior curator of the Bata Shoe Museum in Toronto, takes us to 1970s California where running shoes signalled a new kind of aspiration for baby boomers, driven by new brands and mass marketing. Dr D’Wayne Edwards, sports footwear designer and founder of Pensole Lewis College, shares insider stories of being one of just two black footwear designers when he started in 1989, and how he’s bringing a more diverse cohort into the industry today. Meanwhile, Jessica Morgan, journalist, and editor, unboxes a memory of a special pair of running shoes that saw her through her darkest times. And we jog down to Hackney Downs park in east London to meet Michael Doughty from Hylo Athletics who left a career in football to set up a running shoe company with green ambitions. Producer: Ruth Abrahams A Whistledown production for BBC Radio 4