Tietta's work as a social media strategist and cinematographer for LaRussell is rewriting the content model that rappers follow. On a recent podcast LaRussell referred to her as the "backbone" of his business as she grew his social media following from humble beginnings to over 1.8+ Million followers and subscribers across all platforms. In this conversation we're drilling down into life behind the scenes planning all the content for LaRussell from coordinating the shoots, scouting locations, composing the shots, filming one-take videos and growing on social media.Hope you enjoy this one with Tietta!