In this episode, Drea sits down with LinkedIn expert Karen Yankovic. Karen shares her incredible journey of focusing her business on LinkedIn and how it has led to immense success. She dives into practical strategies on how to build your presence and leverage connections on LinkedIn. [3:04] Leveraging LinkedIn for business success. [10:20] Using LinkedIn to attract ideal clients.  [27:52] Leveraging LinkedIn for high-ticket sales.  [30:58] Identifying opportunities and growing a business on LinkedIn.  [50:47] Building connections and momentum on LinkedIn.  [58:52] LinkedIn marketing and avoiding scams.  [1:02:01] Building a business, networking, and team support.  [1:04:54] Marketing strategies and book recommendations.  Key Insights: LinkedIn's Role in Business Growth: Karen underscores the pivotal role of LinkedIn in building relationships and growing a business, particularly for women who might initially hesitate to utilize the platform. She highlights the platform's efficacy in micro-targeted research and calendar fulfillment. Attracting Ideal Clients: Learn the importance of specializing in a niche and showcasing your unique qualities on LinkedIn. Karen emphasizes thinking big, and focusing on attracting ideal clients rather than merely having a profile. Networking and Building Connections: Karen advises on building a robust network by connecting with people, sharing valuable content, and reaching out directly. She encourages leveraging existing connections and reconnecting with individuals from your network. Joint Ventures for Business Growth: Explore the world of joint ventures and affiliate partnerships. Karen discusses the significance of mutually beneficial collaborations, such as offering value without selling anything. She shares her experience in building strong networks and consistently delivering value. Consistency and Momentum on LinkedIn: Consistency is key to building relationships on LinkedIn. Karen suggests that maintaining momentum is more manageable than starting over. Surrounding oneself with like-minded individuals and engaging in meaningful conversations is vital.   Books Mentioned: “The Miracle Equation” by Hal Elrod: This book presents a formula for achieving extraordinary goals by harnessing unwavering faith and extraordinary effort, challenging readers to step beyond their comfort zones. “Letting Go” by David Hawkins: David Hawkins offers a pathway to freedom by teaching readers how to release negative emotions and mental blocks, leading to greater happiness and success. “$100 Million” Offers by Alex Hormozi: Alex Hormozi shares insights on creating irresistible offers for businesses, focusing on strategies that can exponentially increase a company's value and revenue.   Conclusion: Karen Yanka's expertise in LinkedIn marketing strategies and networking is a treasure trove for entrepreneurs and professionals alike. Her insights offer a roadmap to leveraging LinkedIn effectively, building a powerful network, and fostering business growth. This episode is a must-listen for those eager to harness the potential of LinkedIn for their success.   Support this Podcast: We deeply appreciate your support in making this podcast impactful! Please take a moment to share your thoughts through reviews and likes on your listening platform. Your feedback propels our messages to those who need them the most. Stay connected with us through our social media channels linked below. You can also reach out via email: hello@dreabrown.com. We LOVE hearing from you!    Drea’s Resources Creator Activation   Karen’s Gift: https://LinkedInQuiz.com   Connect with Karen: Website: https://karenyankovich.com/   IG: https://www.instagram.com/karenyankovich/   LinkedIn: https://www.linkedin.com/in/karenyankovich/