What if sales wasn’t something you dreaded—but a powerful act of love, service, and integrity?
In this episode, I sit down with the incredible Justine Beauregard—award-winning sales strategist, founder of the top 5% podcast People Over Profit, and Boston Business Women’s Best Business Coach of 2024—to dismantle everything you think you know about selling.
From her days running backyard puppet shows for $5 to helping entrepreneurs generate consistent, aligned income without sleaze or pressure, Justine is a powerhouse when it comes to flipping the sales script. Together, we unpack:
🔥 How to sell without being “salesy”
💰 Why money is neither good nor bad—but a reflection of value
💡 The good → better → best framework for stepping into your sales superpower
👑 What it really means to build a business rooted in purpose, integrity, and profit
🧭 Why your messaging might be costing you—and how to attract ready-to-buy clients with ease
If you’ve ever felt uncomfortable selling or unsure how to share your gifts powerfully, this conversation is your permission slip to do it differently. Raw. Real. Unfiltered. And radically freeing.
Because as Justine reminds us: “Sales is a love letter to the people who need your magic most.”
🎧 Tune in now to reclaim sales as a sacred act of service—and finally fall in love with the way you sell.
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Meet Justine Beauregard:
An entrepreneur all her life, Justine got her start hosting puppet shows in her backyard for $5 a ticket.
As host of the top 5% entrepreneurship podcast People Over Profit, writer for Entrepreneur.com, and an award-winning sales strategist since 2007, Justine loves teaching others how to sell more naturally, without feeling pushy or ‘salesy.’
She’s known for helping entrepreneurs generate more consistent, predictable income in a repeatable way, moving from feast and famine to freedom.
She was also voted Boston Business Women's Best Business Coach 2024
To connect with and learn more about Justine, visit www.justinebeauregard.com
And, be sure to check out her podcast: People Over Profits
You can also find her on the following platforms:
LinkedIn: www.linkedin.com/in/justinejbeauregard
Instagram: www.instagram.com/justinebeauregardcoach
