Welcome to Aligned > Engaged > Fulfilled, the podcast for leaders, entrepreneurs, and changemakers who believe people and purpose drive profits, not the other way around.
The old playbook is broken. We're told to follow the rules and chase engagement, but we're left feeling burnt out and misaligned. It's time to challenge the status quo of workplace culture, career development, and business growth.
Join host Clarence Maur as he goes beyond the buzzwords to decode the "brain behind the brilliance" of fearless founders, contrarian thinkers, and leadership experts.
This is your guide to building a fulfilling and human-centric future. Each episode provides a new playbook for:
If you're ready to build a transformative career or a business that leaves an impactful legacy, you're in the right place.
Welcome to Aligned > Engaged > Fulfilled, the podcast for leaders, entrepreneurs, and changemakers who believe people and purpose drive profits, not the other way around.
The old playbook is broken. We're told to follow the rules and chase engagement, but we're left feeling burnt out and misaligned. It's time to challenge the status quo of workplace culture, career development, and business growth.
Join host Clarence Maur as he goes beyond the buzzwords to decode the "brain behind the brilliance" of fearless founders, contrarian thinkers, and leadership experts.
This is your guide to building a fulfilling and human-centric future. Each episode provides a new playbook for:
If you're ready to build a transformative career or a business that leaves an impactful legacy, you're in the right place.
Summary
In this conversation, Anna Bleers shares her journey from a successful career in brand strategy at Energy BBDO to founding her own consultancy, Fearless Strategic Marketing. She discusses the importance of a positive corporate culture, the power of fearlessness in personal and professional growth, and actionable steps for leaders to energize their teams.
Anna emphasizes the significance of empathy, understanding, and the impact of relationships in building a successful brand and organization.
Takeaways
Chapters
00:00 Introduction to Anna Bleers and Her Journey
02:51 The Evolution of Brand Strategy and Personal Agency
09:04 The Culture of Energy BBDO: A Case Study in Positivity
12:21 The Importance of Sharing Positive Corporate Culture Stories
16:23 Defining Fearlessness Through Personal and Professional Challenges
25:19 Energizing People to Energize Brands: A New Philosophy
32:41 Creative Confidence: Outsmarting Competitors Through Culture
36:23 Case Study: The General's Empathetic Branding Strategy
44:02 The Power of Creativity in Branding
51:08 Transitioning to Solopreneurship
56:58 Embracing Fear and Self-Discovery
01:00:04 The Impact of Fear on Career Choices
01:08:41 Reframing Fear as a Compass
01:13:08 Building a Legacy Through Leadership
01:17:19 Episode Takeaways
Keywords
#Fearless #StrategicMarketing #corporateculture #brandstrategy #personalagency #leadership #marketing #creativity #empowerment #businessgrowth
Links