Welcome to Aligned > Engaged > Fulfilled, the podcast for leaders, entrepreneurs, and changemakers who believe people and purpose drive profits, not the other way around.
The old playbook is broken. We're told to follow the rules and chase engagement, but we're left feeling burnt out and misaligned. It's time to challenge the status quo of workplace culture, career development, and business growth.
Join host Clarence Maur as he goes beyond the buzzwords to decode the "brain behind the brilliance" of fearless founders, contrarian thinkers, and leadership experts.
This is your guide to building a fulfilling and human-centric future. Each episode provides a new playbook for:
If you're ready to build a transformative career or a business that leaves an impactful legacy, you're in the right place.
Welcome to Aligned > Engaged > Fulfilled, the podcast for leaders, entrepreneurs, and changemakers who believe people and purpose drive profits, not the other way around.
The old playbook is broken. We're told to follow the rules and chase engagement, but we're left feeling burnt out and misaligned. It's time to challenge the status quo of workplace culture, career development, and business growth.
Join host Clarence Maur as he goes beyond the buzzwords to decode the "brain behind the brilliance" of fearless founders, contrarian thinkers, and leadership experts.
This is your guide to building a fulfilling and human-centric future. Each episode provides a new playbook for:
If you're ready to build a transformative career or a business that leaves an impactful legacy, you're in the right place.
Summary
In this episode, Clarence continues his conversation with Tanya and Tony Thorson, co-authors of 'Get Off Your Mass!' They explore the connection between the B2A (Business to Anyone) and B2E (Business to Employee) frameworks, emphasizing the importance of treating employees as primary customers and the need for a human-centric approach in marketing.
The discussion delves into the internal culture of organizations, the diverse perspectives of the authors, and the future of marketing in an AI-driven world. The episode highlights the significance of authenticity, emotional intelligence, and the human element in effective marketing strategies.
Takeaways
Chapters
00:00 The Human Element in Marketing
07:47 The Call from Retail Giants
09:00 Frameworks for Business and Marketing
09:44 The Internal vs. External Marketing Dilemma
12:23 Redefining Perfection in Marketing
13:55 Courage in Leadership and the B2A Framework
15:41 Building Relationships in Business
17:30 Precision Meets Human-Centric Marketing
19:53 Diverse Perspectives in Co-Authorship
22:38 Mise en Marketing: A New Approach
26:11 Mindset Shifts for Modern Marketers
28:32 The Future Role of Human Marketers
Keywords
#B2A #B2E #marketing #frameworks #employeeengagement #humancentricmarketing #leadership #AIinmarketing #business #strategy #fulfillment #career #coaching
Links and Contact Info