Welcome to Aligned > Engaged > Fulfilled, the podcast for leaders, entrepreneurs, and changemakers who believe people and purpose drive profits, not the other way around.
The old playbook is broken. We're told to follow the rules and chase engagement, but we're left feeling burnt out and misaligned. It's time to challenge the status quo of workplace culture, career development, and business growth.
Join host Clarence Maur as he goes beyond the buzzwords to decode the "brain behind the brilliance" of fearless founders, contrarian thinkers, and leadership experts.
This is your guide to building a fulfilling and human-centric future. Each episode provides a new playbook for:
If you're ready to build a transformative career or a business that leaves an impactful legacy, you're in the right place.
Welcome to Aligned > Engaged > Fulfilled, the podcast for leaders, entrepreneurs, and changemakers who believe people and purpose drive profits, not the other way around.
The old playbook is broken. We're told to follow the rules and chase engagement, but we're left feeling burnt out and misaligned. It's time to challenge the status quo of workplace culture, career development, and business growth.
Join host Clarence Maur as he goes beyond the buzzwords to decode the "brain behind the brilliance" of fearless founders, contrarian thinkers, and leadership experts.
This is your guide to building a fulfilling and human-centric future. Each episode provides a new playbook for:
If you're ready to build a transformative career or a business that leaves an impactful legacy, you're in the right place.
Summary
In this first half of a 2-part episode, host Clarence Maur speaks with Tom Circo, co-founder of Matchbook, about the evolving landscape of branding and marketing. They discuss the importance of building genuine relationships, the shift from a product-first to a brand-first economy, and how connection and community are the new currencies in business.
Tom shares insights from his entrepreneurial journey and emphasizes the need for brands to listen to their customers and be authentic in their messaging. The conversation highlights the significance of community engagement and the role of influencers in shaping brand narratives.
Takeaways
Chapters
00:00 Introduction to the Podcast and Guest
03:21 Tom Circo's Entrepreneurial Journey
06:05 The Importance of Genuine Connections
08:39 The Shift from Product to Brand
10:48 Building Trust in a Skeptical Market
13:26 The Role of Storytelling in Branding
15:59 The Need for Brand Evolution
18:20 Understanding Customer Perception
20:53 The Human-Centric Approach to Branding
23:15 Connections as Currency vs. Attention as Currency
28:48 Building Digital Communities
33:35 Shifting from Vanity Metrics to Meaningful Engagement
39:33 Authenticity in Brand Partnerships
Keywords
#branding #trust #community #relationships #marketing #authenticity #brandstrategy #influencermarketing #businessgrowth #customerengagement