Alex Cooper BioSnap a weekly updated Biography.
Alex Cooper, the host of the incredibly popular podcast *Call Her Daddy*, has been making waves in the media landscape recently. Perhaps her most significant move is the launch of Unwell Creative Agency, a new division of her Unwell media company. This agency is designed to connect brands with Gen Z women through innovative content creation, marketing campaigns, and live events. The venture is backed by a multi-year partnership with Google, which includes producing social media ads and live activations for Google events[1][2].
One of the first projects from this collaboration is an ad for Google Pixel and T-Mobile, starring Cooper alongside Aidy Bryant and Sabrina Impacciatore. This move solidifies Cooper's position as a leading figure in targeting Gen Z audiences, who are increasingly disillusioned with traditional advertising[2][4].
Cooper's Unwell Creative Agency is part of a broader strategy to expand her media empire, which includes Unwell Network, Unwell Productions, and Unwell Hydration. The beverage line, launched early this year, has partnered with the National Women's Soccer League, further expanding Cooper's reach[1][2].
In recent days, Cooper was spotted at the SiriusXM *Built with Audio* event in New York, where she discussed her approach to marketing and brand partnerships. Her podcast, *Call Her Daddy*, continues to attract millions of listeners, cementing her influence in the media world[7][15].
On social media, there's been considerable buzz about Cooper's new agency, with many outlets highlighting her innovative approach to advertising aimed at Gen Z consumers[11]. Overall, Alex Cooper's recent activities underscore her growing influence in both podcasting and advertising, solidifying her role as a key figure in the digital media landscape.
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