Aleena is obsessed with dissecting every aspect of life, one step at a time. Catch her sit down each week with some fascinating minds from the world of advertising, marketing, brands, content, and beyond!
In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on.
Which is why, at her company Social Media Dissect, Aleena and her team research and review the advertising and marketing industry to put the best content in front of their community of 3,00,000 followers with a monthly reach of 30 million users.
The goal through this podcast is to curate the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space, and more
So do subscribe to this feed because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
Aleena is obsessed with dissecting every aspect of life, one step at a time. Catch her sit down each week with some fascinating minds from the world of advertising, marketing, brands, content, and beyond!
In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on.
Which is why, at her company Social Media Dissect, Aleena and her team research and review the advertising and marketing industry to put the best content in front of their community of 3,00,000 followers with a monthly reach of 30 million users.
The goal through this podcast is to curate the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space, and more
So do subscribe to this feed because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!
Dissect Channels -
Instagram: https://www.instagram.com/aleenadissects/
LinkedIn: https://www.linkedin.com/in/aleena-gandhi/
Instagram: https://www.instagram.com/socialmediadissect/
Website: https://www.socialmediadissect.com
The Guest: Manish Gupta, CEO - Fragrances and Fashion Accessories Division at Titan Company Ltd
Brand - https://www.instagram.com/skinn_titan?igsh=MThxdThicmk0eGUzOQ==
In this episode, we sat down with Manish Gupta, to talk about Skinn by Titan and the world of perfumes.
Manish explains why fragrance has no gender, the art of creating unique scents, and why there are fewer perfumers in the world than astronauts.
He also shares insights on the growing Indian perfume market, spotting red flags in the industry, and how brands can change consumer behavior to get people to try new products.
Get a glimpse into what it takes to succeed in the fragrance business and change consumer behavior in India.
What we discussed:
0:00 - Intro
1:34 - Manish Gupta’s Journey
3:34 - How Skinn by Titan Started
12:41 - Understanding Consumer Behaviour
18:23 - Biggest Trend in the Fragrance Industry
23:40 - How a Fragrance is Built
30:41 - Skinn by Titan: New Perfume Range
47:07 - Gender and Perfumes
48:49 - Indian vs International Perfumes
50:28 - Future Plans for Skinn Perfumes
52:14 - Manish Gupta’s Future Plans
53:14 - What Titan Fragrances Really Is
53:45 - Learnings from Personal Life
1:02:40 - Outro
Also available on Apple Podcasts | Google Podcasts | Gaana | JioSaavn
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About Aleena Dissects:
In the pool of content you see today, it has become extremely difficult to find the content worth spending your time on.
Which is why, Social Media Dissect, research and review the advertising and marketing industry to put the best content in front of our community of 3,00,000 followers with a monthly reach of 30 million users.
Aleena Dissects by Aleena curates the best thoughts, experiences and lessons by people across the media, entertainment, business, advertising space and more.
So Subscribe to this channel because we spent hours researching the content that you should be watching and dissecting content that you should be consuming so you don’t have to!