Meet Evan Quinn in Episode 32 of Alcohol Free Radio, the innovative mind behind Hiyo, the functional beverage that's setting new standards in the alcohol alternative market. From his early days dreaming of entrepreneurship to founding Hiyo at UCLA Anderson School of Management with his college best friend and a third visionary partner, Evan's journey is nothing short of inspiring. After personal experiences with the impacts of alcoholism, Evan and his team launched Hiyo in 2021, offering a tantalizing mix of fun, flavor, and social functionality for the sober-curious and beyond. In this episode, delve into the creation process of Hiyo, understand the challenges of introducing a new category in the beverage industry, and get a glimpse of how Hiyo is fueling a global movement towards healthier, more inclusive social experiences. Whether you're looking to moderate your alcohol intake or simply searching for a more enriching drink choice, this conversation will enlighten and inspire you to think differently about what's in your glass.