(Ep. 36) Reimagining Drinks: Alessia Vettese on Building Pari & the Future of Zero-Proof Beverages

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Alcohol-Free Radio

Chris Becker

48 episodes

5 days ago

Alcohol-Free Radio: Presented by Better Rhodes celebrates the growing community centered on the Non-Alcoholic and Alcohol-Free beverage space. We talk to producers, entrepreneurs, influencers, authors and many others that have interesting stories to share about this new and growing community. We aim to help grow the community and show how the AF + NA world is becoming easier, more fun, and great-tasting! Cheers!

Health & Fitness

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All content for Alcohol-Free Radio is the property of Chris Becker and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Health & Fitness

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(Ep. 36) Reimagining Drinks: Alessia Vettese on Building Pari & the Future of Zero-Proof Beverages

Alcohol-Free Radio

23 minutes 9 seconds

9 months ago

(Ep. 36) Reimagining Drinks: Alessia Vettese on Building Pari & the Future of Zero-Proof Beverages

In Episode 36 of Alcohol-Free Radio, we sit down with Alessia Vettese, Founder & CEO of Pari, a brand redefining zero-proof beverages with natural, agave-sweetened ingredients. Inspired by her own journey of re-evaluating alcohol while training for a marathon, Alessia launched Pari to create a sophisticated, balanced alternative for mindful drinkers.

Beyond Pari, Alessia is a seasoned investor and operator in the consumer startup space, specializing in better-for-you food and beverage brands through Elle Ventures, her investment fund supporting female-founded companies. In this episode, we explore:

The story behind Pari and its commitment to clean, natural ingredients
How Alessia's marathon training sparked the idea for a new type of NA beverage
The evolving landscape of zero-proof drinks and consumer trends
Her experience investing in and advising emerging food and beverage brands

Join us for an inspiring conversation on the future of mindful drinking and entrepreneurship in the better-for-you space!

Connect with Alessia & Pari:🌿 Website: drinkpari.com📲 Instagram: @drinkpari