What does it take to turn finance into a true growth partner for the business? The role of today’s finance leader goes far beyond numbers — it’s about storytelling, collaboration, and enabling smarter decisions.

This week on Alchemy Uncensored, Conor McHugh is joined by Luca Rossi, a globally experienced finance leader with a passion for tech-enabled businesses and fast-scaling environments. From his early days in London, moving from film financing to senior roles at Time Magazine, The Sunday Times, and The Financial Times, to leading finance at Property Finder and now Aldar’s flexible workspace venture in Dubai, Luca’s journey spans industries, continents, and transformation stories.

Together, they explore how finance can evolve into a strategic engine — from rethinking budgeting as a storytelling tool, reframing ROI as investment, and building diverse, empowered teams, to communicating effectively with non-finance leaders and turning finance operations into true intelligence.

This episode is a must-watch for finance professionals, aspiring CFOs, and business leaders who want to understand what modern finance leadership really looks like.