Strong demand for quality and a diverse membership leads Jim Brinkley, newly elected president of the American Angus Association Board of Directors, to be optimistic about what's ahead. Brinkley says the Angus breed is well positioned to continue its market share in quality-driven markets. “As we all know, breeders have done a tremendous job of using the tools that the American Angus Association has provided them, and they've done a great job in increasing carcass quality,” he says. Looking t...
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Strong demand for quality and a diverse membership leads Jim Brinkley, newly elected president of the American Angus Association Board of Directors, to be optimistic about what's ahead. Brinkley says the Angus breed is well positioned to continue its market share in quality-driven markets. “As we all know, breeders have done a tremendous job of using the tools that the American Angus Association has provided them, and they've done a great job in increasing carcass quality,” he says. Looking t...
‘Living in the Best of Times’— Stevenson Reflects on Success and Looks Ahead in the Breed
AJ Daily
9 minutes
1 year ago
‘Living in the Best of Times’— Stevenson Reflects on Success and Looks Ahead in the Breed
From AngusLink growth to the new Angus.org, the 2023-24 fiscal year was full of milestones for the American Angus Association. “We might be living in the best of times in this breed for our position industry wide, and that to me is actually a bigger challenge than maybe what we’ve actually ever seen before because I don’t believe in complacency,” says Darrell Stevenson, White Sulphur Springs, Mont. In this AJ Daily audio feature, we bring you a Q & A with Stevenson, who just be...
AJ Daily
Strong demand for quality and a diverse membership leads Jim Brinkley, newly elected president of the American Angus Association Board of Directors, to be optimistic about what's ahead. Brinkley says the Angus breed is well positioned to continue its market share in quality-driven markets. “As we all know, breeders have done a tremendous job of using the tools that the American Angus Association has provided them, and they've done a great job in increasing carcass quality,” he says. Looking t...
