In this episode of AI’ve Got Questions, Stacey sits down with Ashley Stepien, CMO of Hex, to talk about how AI is transforming modern marketing. Ashley shares how her team uses tools like ChatGPT and Claude to automate tedious tasks, test messaging at scale, and even rethink the structure of a marketing org. They dive into the balance between build vs. buy in the age of AI, what it means to create “AI-native” marketers, and why brand creativity is making a big comeback. If you’re a marketing ...
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In this episode of AI’ve Got Questions, Stacey sits down with Ashley Stepien, CMO of Hex, to talk about how AI is transforming modern marketing. Ashley shares how her team uses tools like ChatGPT and Claude to automate tedious tasks, test messaging at scale, and even rethink the structure of a marketing org. They dive into the balance between build vs. buy in the age of AI, what it means to create “AI-native” marketers, and why brand creativity is making a big comeback. If you’re a marketing ...
Reimagining the CDP with AI: Tejas Manohar on Hightouch’s Composable Approach
AI've Got Questions
20 minutes
2 months ago
Reimagining the CDP with AI: Tejas Manohar on Hightouch’s Composable Approach
In this episode, Stacey sits down with Tejas Manohar, co-founder and co-CEO of Hightouch, to talk about the evolution of customer data platforms (CDPs) and how Hightouch is changing the game. Tejas shares his journey from early engineer at Segment to building a “composable CDP” that sits directly on top of the data warehouse. They dive into real-world examples from companies like Grammarly, PetSmart, and DoorDash, and explore how AI is reshaping marketing by turning raw data into smarter, aut...
AI've Got Questions
In this episode of AI’ve Got Questions, Stacey sits down with Ashley Stepien, CMO of Hex, to talk about how AI is transforming modern marketing. Ashley shares how her team uses tools like ChatGPT and Claude to automate tedious tasks, test messaging at scale, and even rethink the structure of a marketing org. They dive into the balance between build vs. buy in the age of AI, what it means to create “AI-native” marketers, and why brand creativity is making a big comeback. If you’re a marketing ...
