In this episode of AI’ve Got Questions, Stacey sits down with Ashley Stepien, CMO of Hex, to talk about how AI is transforming modern marketing. Ashley shares how her team uses tools like ChatGPT and Claude to automate tedious tasks, test messaging at scale, and even rethink the structure of a marketing org. They dive into the balance between build vs. buy in the age of AI, what it means to create “AI-native” marketers, and why brand creativity is making a big comeback. If you’re a marketing ...
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In this episode of AI’ve Got Questions, Stacey sits down with Ashley Stepien, CMO of Hex, to talk about how AI is transforming modern marketing. Ashley shares how her team uses tools like ChatGPT and Claude to automate tedious tasks, test messaging at scale, and even rethink the structure of a marketing org. They dive into the balance between build vs. buy in the age of AI, what it means to create “AI-native” marketers, and why brand creativity is making a big comeback. If you’re a marketing ...
In this conversation, Stacey Epstein and Philippe Boutros, CEO and founder of GetWhys discuss the innovative use of AI in marketing, particularly through the lens of GetWhys, a company focused on enhancing market research. Philippe shares his unique journey from a marketing consultant to the founder of GetWhys, emphasizing the importance of understanding customer insights and decision-making processes. The discussion covers the transformative impact of AI on market research methodologies, the...
AI've Got Questions
In this episode of AI’ve Got Questions, Stacey sits down with Ashley Stepien, CMO of Hex, to talk about how AI is transforming modern marketing. Ashley shares how her team uses tools like ChatGPT and Claude to automate tedious tasks, test messaging at scale, and even rethink the structure of a marketing org. They dive into the balance between build vs. buy in the age of AI, what it means to create “AI-native” marketers, and why brand creativity is making a big comeback. If you’re a marketing ...
