A conversation with British Airways on the airline’s transformation program and the role of technology as the industry shifts to Offer and Order based retailing. More and more airlines are looking to transform their business and become the modern retailers that travelers expect. With all the industry initiatives around Offer and Order management, and price optimization, our industry is at a turning point. In March 2024, British Airways (BA) announced a £7 billion transformation p...
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A conversation with British Airways on the airline’s transformation program and the role of technology as the industry shifts to Offer and Order based retailing. More and more airlines are looking to transform their business and become the modern retailers that travelers expect. With all the industry initiatives around Offer and Order management, and price optimization, our industry is at a turning point. In March 2024, British Airways (BA) announced a £7 billion transformation p...
Airline Retailing in Action: From optimizing revenue to transforming retailing with British Airways
Airline Retailing in Action
23 minutes
3 months ago
Airline Retailing in Action: From optimizing revenue to transforming retailing with British Airways
A conversation with British Airways on the airline’s transformation program and the role of technology as the industry shifts to Offer and Order based retailing. More and more airlines are looking to transform their business and become the modern retailers that travelers expect. With all the industry initiatives around Offer and Order management, and price optimization, our industry is at a turning point. In March 2024, British Airways (BA) announced a £7 billion transformation p...
Airline Retailing in Action
A conversation with British Airways on the airline’s transformation program and the role of technology as the industry shifts to Offer and Order based retailing. More and more airlines are looking to transform their business and become the modern retailers that travelers expect. With all the industry initiatives around Offer and Order management, and price optimization, our industry is at a turning point. In March 2024, British Airways (BA) announced a £7 billion transformation p...
