A conversation with British Airways on the airline’s transformation program and the role of technology as the industry shifts to Offer and Order based retailing. More and more airlines are looking to transform their business and become the modern retailers that travelers expect. With all the industry initiatives around Offer and Order management, and price optimization, our industry is at a turning point. In March 2024, British Airways (BA) announced a £7 billion transformation p...
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A conversation with British Airways on the airline’s transformation program and the role of technology as the industry shifts to Offer and Order based retailing. More and more airlines are looking to transform their business and become the modern retailers that travelers expect. With all the industry initiatives around Offer and Order management, and price optimization, our industry is at a turning point. In March 2024, British Airways (BA) announced a £7 billion transformation p...
Airline Retailing in Action: Evolution of interlining with SkyTeam
Airline Retailing in Action
30 minutes
6 months ago
Airline Retailing in Action: Evolution of interlining with SkyTeam
With the emergence of Offers and Orders, our industry is undergoing a big transformation. In 2024, we asked airlines around the world about their attitudes to offer and order management, and one key finding was that 58% stated they are planning on a gradual shift while enabling new models with current interline partners. In this episode with SkyTeam, we deep dive into interlining, which has been a cornerstone of aviation for decades. We answer questions such as: Where is the indus...
Airline Retailing in Action
A conversation with British Airways on the airline’s transformation program and the role of technology as the industry shifts to Offer and Order based retailing. More and more airlines are looking to transform their business and become the modern retailers that travelers expect. With all the industry initiatives around Offer and Order management, and price optimization, our industry is at a turning point. In March 2024, British Airways (BA) announced a £7 billion transformation p...
