In the past, marketing was considered as the most expensive way to sell a product. Every company was trying to find a commercial group in order to insert their advertisement with many others in collaboration or with a good discount and they found no benefit from this too. Some companies were successful in marketing but they paid all their earnings on it. Nowadays, innovation is the new way to market your product as you can be an entrepreneur or experienced buyer to protect yourself from losing in purchasing products. Adding to this, you can depend on technology and new franchise business to become a successful buyer or business owner with many ways that help you to have your profits and reduce your business costs.