Early-stage founders often hesitate to engage with consulting firms and integrators, concerned about the frictions of such a partnership, the need for customization and the distance from the end user. But in the GenAI era, should startups jump in?

In this episode of Aideation, meets Ben Ellencweig, Senior Partner at McKinsey & Company and Global Leader of QuantumBlack (AI by McKinsey), to explore how professional services can shift from being a an ancillary go-to-market channel for later stage startups, to - potentially - a strategic multiplier for early stage ones. Ben shares:

- How GenAI changed McKinsey- How consulting firms are changing the way they work with AI-native startups- Do’s and don’ts of in the startup/consulting firm partnership - The KPIs that matter most in such a collaboration- Where founders should focus their attention on when ideating a new startup

Whether you’re a founder, investor, or advisor, this episode offers a fresh look at the evolving interface between startups and professional service giants.