How people respond to artificial intelligence depends on their perceptions of whether or not AI is to be trusted, the context in which they encounter AI and, in the case of robots, how the AI looks. Dr. Noah Castelo, a behavioural scientist whose expertise and research into psychology and consumer behaviour are providing deeper insights into the question of how humans will relate to AI. We talk about the uncanny valley of “creepy” human-like robots, how robots are being used in customer service and how perceptions around the future use of AI in the workplace are shaping career choices for students.   “There are two big attitudes driving perception of (AI) technology…usefulness and comfort and on both we’re not quite there yet…there are major obstacles.” – Noah Castelo Dr. Noah Castelo is an Assistant Professor in the faculty of business at the University of Alberta. As a behavioral scientist, he studies the human side of AI, focusing on questions that relate to human interactions with AI systems and how growing awareness of AI in general changes how humans treat each other.