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AI x Makers: Gaming, Music, Visuals, Film, Photography (AI News, Marketing, & Trends for Artists)
The RiftFitters
31 episodes
1 day ago
We explore how artificial intelligence is transforming music, film, photography, writing, design, and digital culture—covering more than just creative tools, generative workflows, and the shifting boundaries of authorship, identity, and originality. This show covers the philosophical intersection of AI, creativity, and the strange future of storytelling. Should we shun AI or embrace it? What is an artist? Who gets to be one? Along the way, you’ll also hear fragments—stories, visuals, songs, or voices—that may begin a life of their own. Where human imagination meets machine intelligence.
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All content for AI x Makers: Gaming, Music, Visuals, Film, Photography (AI News, Marketing, & Trends for Artists) is the property of The RiftFitters and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We explore how artificial intelligence is transforming music, film, photography, writing, design, and digital culture—covering more than just creative tools, generative workflows, and the shifting boundaries of authorship, identity, and originality. This show covers the philosophical intersection of AI, creativity, and the strange future of storytelling. Should we shun AI or embrace it? What is an artist? Who gets to be one? Along the way, you’ll also hear fragments—stories, visuals, songs, or voices—that may begin a life of their own. Where human imagination meets machine intelligence.
Show more...
Tech News
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Netflix Gaming Gold Rush, Nintendo’s Generative AI Backlash, Musk’s Gaming Move, and the Future of Xbox Game Pass
AI x Makers: Gaming, Music, Visuals, Film, Photography (AI News, Marketing, & Trends for Artists)
22 minutes 5 seconds
1 month ago
Netflix Gaming Gold Rush, Nintendo’s Generative AI Backlash, Musk’s Gaming Move, and the Future of Xbox Game Pass

In this week’s episode of AI x Gaming, Chris breaks down how artificial intelligence is shaking the foundations of the video game industry — from Netflix offering nearly $840,000 per year for a Director of Generative AI for Games, to Nintendo denying rumors of anti-AI lobbying in Japan, to Elon Musk’s xAI quietly hiring video game developers to train next-gen simulation models. We dive deep into the real stories shaping the gaming world right now — and what they mean for studios, indie devs, and creative professionals building their future inside (and alongside) the machines.

We answer the biggest questions:
👉 Why is Netflix investing heavily in generative AI for gaming while the rest of the industry faces layoffs?
👉 What’s really happening with Nintendo and the Japanese government’s AI regulation talks?
👉 Is Elon Musk’s xAI recruiting game developers the start of a new kind of AI-simulated world?
👉 How is Microsoft’s Game Pass strategy actually costing the company revenue, and what does that mean for developers who rely on platform payouts?
👉 Can AI and Web3 tools like Unmarshal and FishWar redefine what it means to build immersive game worlds?

Chris unpacks the business, creative, and philosophical layers behind each of these stories — from how AI tools can automate game design to how they’re reshaping player agency, narrative development, and the economics of play. Drawing on reports from PC Gamer, Fox Business, NotebookCheck, TechStory, Blockchain Reporter, and more, the episode explores both the promise and peril of generative AI in game development — and how creators can adapt without losing their artistic identity.

You’ll hear how AI is impacting jobs in the gaming industry, how AI-powered NPCs and procedural generationare changing gameplay loops, and why creative developers should see these disruptions as signals, not threats. From Netflix’s strategic AI pivot to Nintendo’s public denial of “anti-AI lobbying,” Chris connects the dots between corporate positioning, government oversight, and the tools being built right now that will define what “making a game” means in 2030.

We also tackle the growing Web3 + AI crossover, spotlighting how partnerships like Unmarshal and FishWar are creating decentralized game economies that learn from player behavior — blurring the line between player, data, and designer. And yes, we confront the cultural shift head-on: is the AI revolution in gaming a creative renaissance or a slow-motion content collapse?

This episode is a must-listen for:
🎮 Game developers navigating post-layoff uncertainty
🧠 Indie creators curious about AI-assisted development tools
💼 Studio leads exploring ethical and strategic AI adoption
💰 Business and marketing pros in the gaming industry tracking monetization shifts
🕹️ Gamers who want to understand the forces shaping the next decade of play

Key takeaways include:

  • Netflix’s massive AI hiring spree signals a long-term bet on procedural storytelling and adaptive content.

  • Nintendo’s generative AI controversy reveals cultural divides over ownership, creativity, and authenticity in Japan’s gaming scene.

  • Elon Musk’s xAI gaming recruitment could accelerate realistic simulation training for AI — or the next step in immersive world-building.

  • Microsoft’s Game Pass model may be great for players, but new reports show it could hurt developers’ bottom lines.

  • Web3 + AI collaborations hint at player-driven worlds where code, economy, and narrative evolve dynamically.

Chris keeps it real, balancing optimism and skepticism with humor and insight. Expect bold opinions, deep context, and practical advice for anyone building the future of games in the AI age. Whether you’re coding your first indie project or leading a AAA studio, this episode will give you a grounded, creative lens on where AI is pushing the industry next — and how to stay ahead of the curve.

AI x Makers: Gaming, Music, Visuals, Film, Photography (AI News, Marketing, & Trends for Artists)
We explore how artificial intelligence is transforming music, film, photography, writing, design, and digital culture—covering more than just creative tools, generative workflows, and the shifting boundaries of authorship, identity, and originality. This show covers the philosophical intersection of AI, creativity, and the strange future of storytelling. Should we shun AI or embrace it? What is an artist? Who gets to be one? Along the way, you’ll also hear fragments—stories, visuals, songs, or voices—that may begin a life of their own. Where human imagination meets machine intelligence.