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In this episode, PreScouter Technical Directors João Guerreiro and Sofiane Boukhalfa share how companies routinely overlook their most valuable patents and assets—sometimes ones they already own! Discover the art of spotting real trends beyond hype, the power of local expertise to solve global challenges, and how AI can streamline innovation without replacing human insight. If you’re ready to turn waste into profit and uncover untapped breakthroughs, this discussion is a must-watch.

🎯 What you’ll learn:

⬩How hidden patents and overlooked assets can jumpstart new products

⬩Proven methods to filter out industry buzzwords and identify real opportunities

⬩The importance of local expertise for navigating global markets

⬩ Where AI fits into innovation—and why it won’t solve everything on its own

Join us and uncover the “gold” that might already be within reach!

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💡 At PreScouter, we help the world’s top companies stay ahead of market trends and drive innovation.

https://www.prescouter.com/

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