The enterprise AI playbook doesn’t exist. We’re all just trying to figure it out as we go. But thanks to AI leaders like Will Croushorn of Wendy’s, we get to hear insights from those doing the work.Will joined me again on an AI with Alec podcast and just like last time, he delivers with a refreshing amount of clarity. The kind that comes from hands in the dirt, enterprise AI experience.1: “There's no playbook for this. I think that every company, every organization, every, every employee, every person is trying to figure out how do I operate in this new world?”2: "If it can be automated, it probably will be…the things that are the most human, those are the things that get highlighted and everything else gets automated."3: “The question for me is how do we get from A to B and can we do it with these tools in a way that's never been done again that serves the customer in a way that we couldn't do otherwise.”If you’re into AI and aren’t following Will, today is most definitely the day to fix that.Hope you check it out and enjoy it. I know I did.Chapters & Timestamps0:00 - Introduction to Will Croushorn and his work at Wendy's2:00 - "No playbook exists" - Navigating the new AI landscape5:27 - The shift from selecting products to being chosen by AI agents8:59 - Human creativity and remarkable experiences in an AI world12:20 - Context-aware retail: Merging physical and digital experiences15:43 - Building trust and user opt-in for data sharing19:39 - The future of personalized marketing and advertising21:18 - Transforming everyday experiences like drive-throughs24:51 - Starting with consumer needs before technology28:16 - Making sense of data and asking the right questions31:35 - Focusing on human connection in an AI-augmented world