Beyond Moneyball: The Trillion-Dollar Sports Data Secret | Josh Walker CEO of Sports Innovation Lab

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AI with Alec. Get smarter on AI. The easy way.

Alec Coughlin

14 episodes

5 days ago

Conversations with leading technical minds in Artificial Intelligence - from CTOs of pioneering AI startups to AI architects at Fortune 500 companies. We explore their strategies, implementations, and innovations to help you better understand and deploy AI in the real world. Hear enterprise AI insights and practical perspectives you won't find anywhere else. If you're a technical leader, business executive, AI practitioner, or innovation strategist, this is for you.

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Beyond Moneyball: The Trillion-Dollar Sports Data Secret | Josh Walker CEO of Sports Innovation Lab

AI with Alec. Get smarter on AI. The easy way.

21 minutes 43 seconds

6 months ago

Beyond Moneyball: The Trillion-Dollar Sports Data Secret | Josh Walker CEO of Sports Innovation Lab

What if the data opportunity on the business side of Sports is bigger than what was profiled in Moneyball on the team / athlete side?

I had a fascinating conversation with Josh Walker, co-founder and CEO of Sports Innovation Lab during an AI with Alec podcast episode who revealed the answer to that question and more.

1️⃣ Data Fragmentation + Silos: Teams sell rights to business partners handling concessions, merchandise, media and ticketing, creating massive blind spots and fragmented data that prevents unified fan understanding.

2️⃣ AI Enabled Hyper-Personalization is Coming: We’re heading to a world where “this is literally about you having a different SportsCenter than I have.”

3️⃣ Derivative Data Advantage: SIL connects dots to enable leagues, teams, sports etc to see things about their fans that they didn’t already know.

4️⃣ Advanced Data Infrastructure + Architecture: Anything knowledge graph, ontology etc captures my undivided attention so Josh and the team had me at “modeling that provides the most comprehensive fan intelligence, accurate targeting, 1P+ enrichment, and personalization at scale.”

Hope you enjoy the episode. I know I did!