Artificial intelligence is leading every company to reinvent itself. With innovation at every turn, organizations and consumers alike are imagining what’s around the corner. Will AI-first startups be able to leapfrog the incumbents? Or will those incumbents leverage their scale to rapidly infuse AI into their offerings? These are just some of the questions answered in Next47's new podcast: AI Unveiled.
Hosted by Gaurav Kotak, Partner at Next47, AI Unveiled brings you the founders and tech leaders using AI to shape their industries and products. We delve into every aspect of the future of AI in SaaS—from technology, safety, and ethics, to business models, funding, and regulations. If you are serious about the future of SaaS, AI Unveiled is for you.
At Next47, we partner with founders boldly building products that power the world. Learn more at Next47.com.
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Artificial intelligence is leading every company to reinvent itself. With innovation at every turn, organizations and consumers alike are imagining what’s around the corner. Will AI-first startups be able to leapfrog the incumbents? Or will those incumbents leverage their scale to rapidly infuse AI into their offerings? These are just some of the questions answered in Next47's new podcast: AI Unveiled.
Hosted by Gaurav Kotak, Partner at Next47, AI Unveiled brings you the founders and tech leaders using AI to shape their industries and products. We delve into every aspect of the future of AI in SaaS—from technology, safety, and ethics, to business models, funding, and regulations. If you are serious about the future of SaaS, AI Unveiled is for you.
At Next47, we partner with founders boldly building products that power the world. Learn more at Next47.com.
Use AI to Personalize B2B Content with EJ Cho, Co-Founder & CEO, Tofu
AI Unveiled
35 minutes
11 months ago
Use AI to Personalize B2B Content with EJ Cho, Co-Founder & CEO, Tofu
In this episode, I speak with EJ Cho, Co-Founder and CEO of Tofu, an innovative AI platform revolutionizing B2B marketing by enabling teams to personalize and scale their content creation efforts. We start our chat diving into EJ’s journey from engineering leadership roles at Google and Meta to founding Tofu.
EJ explains how Tofu empowers teams to fully automate top-of-funnel campaigns, repurpose content across channels, and deliver hyper-personalized experiences at scale. He shares insights into the challenges of creating high-quality, on-brand content with AI and how Tofu bridges the gap between automation and human touch.
EJ also highlights the shifting dynamics of marketing teams in an AI-driven world, discussing how roles and structures are evolving to focus on efficiency, relevance, and strategic creativity. We discuss the future of personalization in B2B marketing, from tailoring every element of a landing page to predicting the perfect timing for outreach, and how companies are navigating the balance between automation and control.
Tune in to learn how AI is reshaping the marketing landscape, enabling teams to do more with less, and creating new opportunities for innovation and growth.
I hope you enjoy this episode!
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Timestamps:
* 03:12 - Using AI to make personalized marketing content
* 08:40 - The future of AI in B2B marketing
* 16:54 - Can AI content compare to human content?
* 26:37 - How to approach pricing your AI product
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At Next47, we partner with founders boldly building products that power the world. Learn more at Next47.com
AI Unveiled
Artificial intelligence is leading every company to reinvent itself. With innovation at every turn, organizations and consumers alike are imagining what’s around the corner. Will AI-first startups be able to leapfrog the incumbents? Or will those incumbents leverage their scale to rapidly infuse AI into their offerings? These are just some of the questions answered in Next47's new podcast: AI Unveiled.
Hosted by Gaurav Kotak, Partner at Next47, AI Unveiled brings you the founders and tech leaders using AI to shape their industries and products. We delve into every aspect of the future of AI in SaaS—from technology, safety, and ethics, to business models, funding, and regulations. If you are serious about the future of SaaS, AI Unveiled is for you.
At Next47, we partner with founders boldly building products that power the world. Learn more at Next47.com.
