The AI platform landscape can feel overwhelming—ChatGPT, Claude, Gemini, Copilot—aren’t they all the same? Not quite. In this episode, Sean breaks down the strengths and weaknesses of the four major chat AI platforms and explains how to choose the right one for your sales organization. You’ll learn which platform best fits creative prospecting, executive-level proposals, research-intensive workflows, and enterprise compliance needs. Platform choice isn’t about hype—it’s about measurable results, adoption success, and strategic alignment with your sales process.

Major Highlights

• Why platform selection matters more than most sales leaders realize
• The cost of wrong choices: wasted budgets, adoption fatigue, and lost productivity
• Platform comparisons:
• ChatGPT – versatile performer, strong for creative content and social selling
• Claude – professional communicator, ideal for executive and enterprise sales
• Gemini – integrated researcher, powerful for real-time data and Google Workspace users
• Copilot – enterprise integrator, best for Microsoft-centric organizations with compliance needs
• Real-world impact: higher email response rates, faster proposal creation, more efficient call prep
• Framework for assessing platforms: use cases, ecosystem, team skill level, compliance needs, and budget
• Common mistakes to avoid in platform selection and adoption
• How to test multiple platforms with a structured 30-day evaluation plan




Action Items for This Month

1. Inventory your current usage. Identify which platforms your team is already experimenting with.
2. Clarify your top three sales use cases. Prospecting, proposals, research, or operations?
3. Run a platform pilot. Choose one platform to test against a real sales scenario this week.

Join the B2B Sales Lab




If you’re wrestling with which AI platform is right for your team, don’t do it in isolation. The B2B Sales Lab is a private, member-led community for sales professionals who want actionable insights, not theory. It’s a space to ask real questions, share proven practices, and connect with others serious about improving revenue performance. Members exchange real-world experiences with ChatGPT, Claude, Gemini, and Copilot—so you’ll hear what actually works in practice.




Designed and led by veteran sales leaders, the Lab is where strategy meets execution. Join today and claim your 90-day free membership at b2b-sales-lab.com