AI is changing how creative work gets done, making instant first drafts and rapid iterations the new normal. In this episode, Koby Ofek discusses why human judgment, curation, and accountability are now the skills that matter most. As automation handles the easy parts, true value shifts to those who can make tough calls, uphold standards, and shape outcomes.

Koby explores how creative teams are evolving, which roles are becoming more important, and what it takes to stay relevant in a landscape flooded with AI-generated content. If you want to safeguard your career and stand out, it’s time to focus on decision-making and the art of saying “no.”