Ads & AI 🔮 What is the future of advertising in the age of AI?

EXPLORE

Society & Culture

© 2024 PodJoint

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/9a/8a/0f/9a8a0fad-6ca8-5cbf-ec3c-b83aba0ebd5a/mza_13718991899574767695.jpg/600x600bb.jpg

AI Moment With Danny Denhard and Jonathan Wagstaffe

Danny Denhard

32 episodes

3 days ago

Danny & Jonathan identified common themes from their work with organisations of all sizes: business leaders understand AI's importance but struggle with where to start, which tools to use, and how to implement it practically. The series offers bite-sized 7-8 minute episodes designed for busy professionals who can't commit to hour-long AI podcasts. Each episode tackles one specific aspect of AI implementation, combining Jonathan's market experience with Danny's hands-on work with C-suite executives and department heads. AI Moment podcast targets execs wanting to progress in AI

Show more...

All content for AI Moment With Danny Denhard and Jonathan Wagstaffe is the property of Danny Denhard and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Danny & Jonathan identified common themes from their work with organisations of all sizes: business leaders understand AI's importance but struggle with where to start, which tools to use, and how to implement it practically. The series offers bite-sized 7-8 minute episodes designed for busy professionals who can't commit to hour-long AI podcasts. Each episode tackles one specific aspect of AI implementation, combining Jonathan's market experience with Danny's hands-on work with C-suite executives and department heads. AI Moment podcast targets execs wanting to progress in AI

Show more...

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/44071014/44071014-1760441600485-e40274a9e54af.jpg

Ads & AI 🔮 What is the future of advertising in the age of AI?

AI Moment With Danny Denhard and Jonathan Wagstaffe

9 minutes 21 seconds

1 week ago

Ads & AI 🔮 What is the future of advertising in the age of AI?

What is the future of advertising in the age of AI?

AI Moment Podcast 27

Hello and welcome back to the AI Moment.

Danny (Denhard) here breaking down podcast #27.

In this episode, Jonathan and I tackle a question I’ve been thinking about a great deal:

Q: What is the future of advertising in the age of AI?

—

Sign Up To Our Newsletter

Want to go deeper on our newsletter that supports each and every episode at ⁠⁠dannydenhard.com/aipod⁠⁠

—

Forget the simple, keyword-based ads we're used to. I believe we're heading towards a far more exciting and integrated future.

I shared my vision for a new hybrid ad model, one that blends the best of search, social media, and even traditional TV advertising to create something entirely new and genuinely useful.

Imagine ads that don't just answer a query but provide a personalised solution right there in the chat – a custom-built report, a pre-populated spreadsheet, or even the ability to buy an entire outfit with a single click.

This isn't just a theoretical concept; it's what I call ‘agentic’ advertising, and it’s going to force us all to rethink what an ad can be.

We also discussed the practicalities for businesses. How do you measure success when an ad delivers a bespoke, high-value asset instead of just a click? We explored the huge opportunities this presents but also considered the critical importance of brand safety in a world of potential AI hallucinations. Furthermore, I offered my predictions on how the major AI players like ChatGPT, Claude, and Gemini might specialise their ad offerings to cater to different markets, from consumer goods to complex developer tools.

It was a fascinating conversation that went deep into how advertising could transform from a necessary evil into a valuable service.

This is a massive opportunity for brands to connect with customers in a completely new way.

Got Your Own Question?

Got a question yourself? Happult contact us on ai@dannydenhard.com or message us via our site ⁠dannydenhard.com/aipod or via DM on LinkedIn https://www.linkedin.com/in/dannydenhard/ & https://www.linkedin.com/in/wagstaffe/