On this episode of AI: Machine-Made Marketing, we explore how synthetic populations—statistical reconstructions of entire societies—are reshaping the marketing landscape. Our guest, Ray Kong, Chief Marketing Officer at Arima, breaks down how Arima’s all-in-one analytics platform leverages AI to create privacy-safe, hyper-granular insights that rival traditional data collection. Ray explains why synthetic populations are more powerful than point-in-time synthetic data, how they balance consumer privacy with advertiser performance, and why small agencies that fail to adopt AI tools risk obsolescence. From micro-targeted local marketing to predictive fraud modeling, this conversation reveals why Gartner predicts that by 2028, 80% of the Global 5000 will use synthetic data at scale.