Everyone’s talking about AI—but almost no one is implementing it well.

In this brutally honest episode of Brand in the Making, we sit down with Ian Miller, founder of AI consultancy FittedCloud and former AWS AI lead, to unpack why most enterprise AI projects crash and burn—and what smart teams do differently.

From tech stack disasters to leadership blind spots, Ian breaks down:

• The top 3 reasons AI projects fail (and how to fix them)
• Why your data pipeline matters more than your LLM choice
• How to get alignment between engineers, execs, and end-users
• What it takes to build AI maturity inside legacy orgs
• The real role of AWS, cloud infrastructure, and GPU bottlenecks in today’s AI economy

🎯 “AI is the easy part. The hard part is getting your people to use it.”

Whether you’re a CTO, founder, data leader, or just trying to navigate the hype, this episode is your blueprint for turning AI vision into business value.

Chapters

(00:00) Introduction to AI in Biotech
(02:03) Dr. Ian Miller's Journey in Biotech
(08:07) The Evolution of Computational Biology
(10:22) Generative AI in Drug Discovery
(13:01) Drug Repurposing and Its Potential
(18:32) Understanding MLOps in Biotech
(24:35) Evolving Models and MLOps
(30:28) China's Innovation Landscape
(36:01) The Impact of Research Funding
(37:04) Universal Basic Income and Job Displacement
(44:05) The Future of AI and Software Development