E214 ‘How Glitch is Revolutionising B2B Marketing’ with Glitch’s Aisling Browne

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AI Ireland with Mark Kelly

AI Ireland

225 episodes

4 days ago

Join host Mark Kelly on the AI Ireland podcast as he explores the impactful applications of AI in both business and society. Discover groundbreaking research, innovative technologies, and thought-provoking discussions on the ethical implications of AI. Gain valuable insights into how AI is being applied to business and society, as Ireland drives positive change and fosters innovation in this dynamic podcast.

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E214 ‘How Glitch is Revolutionising B2B Marketing’ with Glitch’s Aisling Browne

AI Ireland with Mark Kelly

20 minutes 43 seconds

1 month ago

E214 ‘How Glitch is Revolutionising B2B Marketing’ with Glitch’s Aisling Browne

Today's guest is Aisling Browne, CEO and Co-Founder at Glitch. Glitch are a pioneering company set on transforming the world of B2B marketing through unique insights and solutions. The company is built on a foundation of resilience, with strategic partnerships and innovative approaches spearheading its success. In this podcast, Aisling delves into their journey, their unique value proposition and how they are addressing the complex challenges faced by businesses today.Topics include:

0:00 Her journey from rom politics to startups, partnerships and entrepreneurship

3:51 How early startup lessons shaped a smart, resilient founder mindset

6:59 Lessons from highs and lows such as resilience, foresight & adaptability

9:13 Making B2B ads accessible through Glitch with agency-level support

12:29 How Glitch bridges ads, insights and sales–marketing alignment

15:04 Using data to reveal real customers, not assumptions

16:55 Leveraging AI to massively boost productivity and efficiency