In this episode of the AI in Retail show, Trevor speaks with Matthew Adam Smith, Founder & CEO of MAS Commerce. Matthew Adam explores the transformative impact of AI technologies in the retail industry, drawing from his previous experience at Walmart and now at MAS Commerce.  He also discusses digital tools for ESL, addressing cultural perceptions when implementing a new AI solution, and the critical role of data analytics and sustainability. Matthew shares his insights on the need for customer-centric approaches and on reframing business models to leverage AI effectively. Topics discussed: - AI technologies in retail, such as computer vision and apps that help guide customers through the store or online. - The cultural conversation around AI in retail, and how those shape the challenges and opportunities in AI implementation. - In-store digital signage and dynamic pricing: Matthew crafts a scenario where dynamic pricing benefits the customer. - How AI might be able to help with data analytics, supply chain optimization, and even sustainability. - How ultimately retail and customer service is about personalization and customer value; no matter what tools you use, those are of utmost importance.