In this episode, AI hosts Lisa and Tom tackle the bold claims flooding the internet: "Use AI tool XY for qualitative analysis, and you'll get instant, comprehensive insights without lifting a finger." The promise of effortless analysis sounds enticing, but is it really that simple? Have AI tools genuinely advanced to the point where they can outperform and replace seasoned qualitative researchers?
Lisa and Tom dig deeper into these sweeping assertions, examining the realities behind the marketing hype. Throughout the episode, they challenge the notion that AI is a magic bullet for research, and instead propose a more balanced view: AI as a powerful tool in a researcher’s arsenal, but not a replacement for human expertise.
This episode is based on the Dr Susanne Friese's blog: