Is coding still essential in qualitative research—or can generative AI offer a smarter way forward? In this episode, Dr. Susanne Friese takes you on a journey through the history of coding, its role in managing complexity, and how today's AI tools might free us from mechanical tasks without sacrificing depth or rigor. Learn how dialogic analysis with AI transforms our interaction with data—and whether the dream of coding-free research is truly within reach.
Based on the blog and webinar: Life without Coding in Qualitative Analysis: Does Generative AI Fulfill This Dream?