In this episode, we challenge the notion of AI as a one-click solution for automating qualitative analysis, and instead, advocate for its use as an interactive, collaborative tool. Before diving into how this can be achieved, we first address a key but often overlooked limitation of current AI tools—the context window limitations. Despite being a critical factor, many users are unaware of how these constraints affect AI's ability to process and interpret data effectively.
Understanding these limitations is crucial to developing strategies that work around them. Join us as we explore practical approaches to harnessing AI's potential, while maintaining the depth and precision that qualitative research demands.
If you want more detail on the new approach to analysis, Dr Susanne Friese walks you through an example analysis in her blog: