
In this episode of AI GTM WTF, Rahul sits down with Jorge B. Macias, Founder at GTM Engineering Company, a GTM strategist and workflow expert, to uncover the untapped gold in your closed-lost deals.
If you’ve ever opened your CRM and seen pages of untouched “Closed – Lost” opportunities, this conversation will change how you think about pipeline recovery.
Jorge walks through a live workflow demo showing how to use Clay, LinkedIn Sales Navigator, and AI tools like ChatGPT to:
✅ Identify and clean stale data before re-engaging
✅ Segment and prioritize high-intent lost deals
✅ Automate personalized outreach with human-in-the-loop prompts
✅ Re-activate pipeline that’s been ignored for months
✅ Build an AI-ready CRM foundation for scalable GTM motionThis episode is a must-watch for founders, sales leaders, RevOps pros, and B2B SaaS teams who want to turn dead pipeline into new revenue using AI-driven GTM automation.
📍 Topics covered: AI for GTM, closed-lost revival, pipeline reactivation, CRM automation, B2B SaaS growth, sales enablement, revenue efficiency, Clay AI workflows, GTM systems design, sales data cleaning, LinkedIn automation, ChatGPT for sales.#ai #gtm #sales #salespipeline #revops #saas #b2b #salesautomation #aiforsales #salesstrategy #gtmstrategy #salesenablement #pipeline #businessgrowth #founders #aigrowth #salesops #crm #salesleadership #startupgrowth