Brandon Short is the founder of The Signal, and a former GTM leader at Zoom and Apollo. He’s known for his deep POV on AI-first go-to-market, pioneering concepts like “vibe coding,” signal-based targeting, and AI-assisted outbound. Brandon’s newsletter, The Signal, is read by top revenue operators to stay ahead of the shifting GTM stack.
In this kickoff episode of AI GTM WTF, Brandon breaks down why the classic predictable-revenue playbook is collapsing — and what the new era of GTM looks like. From AI agents that research like SDRs to personalized gifting campaigns that actually book meetings, this conversation is packed with tactical ideas you can steal and run this week.
Discussed in this Episode:
Why the old outbound math is broken (more reps ≠ more pipeline)
How to use first-party signals and AI automation to score accounts at scale
“Vibe Coding” 101 — Brandon’s method for scalable hyper-personalization without losing authenticity
The “Human in the Final Mile” principle: where AI stops and humans still close
How Brandon used LinkedIn comments + gifting to build AE pipeline
Tools to experiment with this week: Clay, Apollo, CommonRoom, Unify, Mutiny, Scratchpad
Why GTM leaders must unlearn old habits and build new motion muscle
What Brandon would do today if starting from zero
Guest Speaker Links (Brandon Short):
The Signal newsletter: https://www.thesignal.club/
Host (Rahul from Nevara):
LinkedIn: https://www.linkedin.com/in/rahulmwadhwa
Product: https://www.nevara.ai
Newsletter: https://newsletter.nevara.ai
The AI GTM WTF Podcast
A fresh, brutal podcast for GTM leaders building in public with AI. No fluff. Just the new math, new motions, and real talk from the frontlines. Hosted by Nevara — the AI co-pilot for Account Executives.
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