Onboarding 20M Users into Web3: Inside Sweat Economy with Lorenzo Coni

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AI Growth Insiders

Diana Felkina

6 episodes

1 week ago

Helping you grow smarter with AI—one episode at a time. In a world where business moves fast and AI moves faster, how do top brands, creators, and entrepreneurs stay ahead? AI Growth Insiders brings you behind the scenes with the founders, marketers, and operators building the future with AI. From proven strategies to practical tools, each episode unpacks what’s working, what’s next, and how you can scale smarter—powered by AI.

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Onboarding 20M Users into Web3: Inside Sweat Economy with Lorenzo Coni

AI Growth Insiders

26 minutes 22 seconds

5 months ago

Onboarding 20M Users into Web3: Inside Sweat Economy with Lorenzo Coni

In this episode, Diana sits down with Lorenzo Coni, Head of Business Development at Sweat Economy, to uncover how one of Web3’s most successful apps onboarded millions of users—without them even realizing it. Lorenzo shares insider insights on Sweat Economy’s journey from a Web2 fitness app to a Web3 powerhouse with 20M token holders and 3M monthly wallet users.

They discuss the secrets behind Sweat’s user retention, their unique gamification model, and how the new AI agent MIA is transforming the user experience. Lorenzo also reveals how Sweat helps other Web3 projects gain real, sticky users—not bots—through curated in-wallet campaigns.

Whether you're building in Web3, exploring AI in user engagement, or looking for growth strategies that actually work, this episode is packed with valuable takeaways.